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When I first tried to break into the advertising industry, nobody replied to my emails, says Gaëtan Uytterhaegen. Sadly, when ...

The 2024 exit poll data compared with 2020 is brutal. Trump won men by over 10 points, compared with +4 points in 2020. He ...

The memeification of Kamala Harris looked like it might change the face of political campaigning forever. And then it failed. What went wrong? Beth Blance brings the answers.

Voters’ economic discontent, paired with Harris’ failure to distinguish herself meaningfully from either her predecessor or ...

Trump’s re-election, fueled in part by divisive campaigns, has raised ethical concerns among marketers, who now see an urgent ...

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Following the retailer’s food spot earlier this week, the focus is now on festive fashion in all its dazzling glory.

A symbiotic relationship where data informs creativity and creativity shapes how we use data is what agencies need right now, says the new leader, who is four weeks into her CEO role ...

Marketers are supposed to understand their audience. Does the US election prove that there’s more distance than we’re comfortable admitting? Defiant’s Will Poskett explores.

The Stagwell executive, a former adviser to Bill Clinton and chief strategist for Hillary Clinton’s 2008 presidential run, ...

It was the ad that divided opinions and sparked internal politics, but in this week's My Creative Career, Ain't founder and ...