Marketers are supposed to understand their audience. Does the US election prove that there’s more distance than we’re comfortable admitting? Defiant’s Will Poskett explores.

A symbiotic relationship where data informs creativity and creativity shapes how we use data is what agencies need right now, says the new leader, who is four weeks into her CEO role ...

Trump’s re-election, fueled in part by divisive campaigns, has raised ethical concerns among marketers, who now see an urgent ...

The 2024 exit poll data compared with 2020 is brutal. Trump won men by over 10 points, compared with +4 points in 2020. He ...

When I first tried to break into the advertising industry, nobody replied to my emails, says Gaëtan Uytterhaegen. Sadly, when ...

Following the retailer’s food spot earlier this week, the focus is now on festive fashion in all its dazzling glory.

Voters’ economic discontent, paired with Harris’ failure to distinguish herself meaningfully from either her predecessor or ...

The fallout of a historic second term for Donald Trump will be assessed and cogitated over during the coming days, but the impact of him retaking his seat in the Oval Office will be felt right around ...

Search engine optimization (SEO) just got more difficult, but where there’s change, there’s opportunity. Comms strategist ...

Behind the camera is Emmy-winning director Anna Mantzaris who has traditionally worked in stop-motion for brands such as Apple and John Lewis. This marks Mantzaris’ first CGI animation.

It was the ad that divided opinions and sparked internal politics, but in this week's My Creative Career, Ain't founder and ...