Comcast plans to launch Universal Ads, a platform meant to attract advertisers of all sizes and grab back ad dollars from ...

For advertising and brand management professionals, Q4 to early Q1 is a hectic time often focused on developing Super Bowl ...

TV providers and streamers' real competition isn't each other, it's social video. Or at least that's what the president of ...

New platform backed by big media players aims to streamline ad sales and attract smaller advertisers who had previously ...

Comcast will launch Universal Ads, an advertising platform meant to simplify the ad-buying process for small- and medium-sized businesses. Comcast has signed deals with media companies including ...

At CES, company unveils new capabilities for engagement and customization along with data showing the power of TV advertising ...

An unusual coalition of the willing – senior execs from NBCUniversal, Fox Corp., Warner Bros. Discovery, DirecTV and Comcast ...

From AI to webtoons to advertising and distribution innovations, the discussions featured Jan. 8 at the annual Variety ...

Mark Marshall is in Las Vegas to unveil a suite of new products, and tout a jam-packed lineup of tentpole events coming to ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CES SMB CTV Amid CES announcements about the ...

NBCUniversal announced at CES it is rolling out a "Live in Browse" feature on Peacock along with other enhanced advertising ...