Warner Bros. Discovery (WBD) stock price continued its underperformance this year as concerns about its business accelerated. It started the year trading at $11.4, crashed to $6.63, and rebounded to $10.

Warner Bros. Discovery, CNN’s corporate parent, announced Thursday it is establishing a new corporate structure that splits its cable networks off from its growing streaming business.

David Zaslav, president and CEO of Warner Bros. Discovery, sold just over $30 million worth of his stock holdings in the media conglomerate.

On November 20, Warner Bros. Discovery shares formed a “Golden Cross” formation as the stock’s 50-day moving average crossed above its 200-day moving average. The pattern is often a reliable forecast that a stock has shifted into a positive momentum stage that results in higher prices 4-6 months later.

Warner Bros. Discovery became the latest media giant hit by the rise of cord-cutting and streaming to announce a restructuring, with plans to split its TV business from its streaming and film studios.

On Dec. 12, shares of media giant Warner Bros. Discovery (NASDAQ: WBD) rallied over 15%. This immense gain was due to an announcement that the firm will restructure its business, which offers several key potential benefits.

Valued at a market cap of $25.7 billion, Warner Bros. Discovery, Inc. (WBD) is a media and entertainment company which creates and distributes a portfolio of content and brands across television, film and streaming.