AlphaTauri creates a new path in fashion through fusing textile-technologies, purposeful design, aspirational styles and premium materials.

AlphaTauri is the game-changing fashion enterprise founded by Red Bull, fearlessly redefining the very essence of apparel. Driven by an unwavering commitment to push boundaries and redefine possibilities, AlphaTauri combines contemporary design with cutting-edge textile innovations and technologies, setting new standards in the industry.

Discover our latest women's collection for an innovative and stylish everyday look. Free shipping on all orders.

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Discover your favourite AlphaTauri styles to complement your wardrobe. Free shipping on all orders.

Aligned with AlphaTauri's vision and its inherent spirit of innovation, the Spring/Summer 2024 collection captures this balance between speed and motion, established and innovative ideas, present and future.

AlphaTauri’s KOOV Parka inspires and emboldens, preparing body and mind for adventure with the looks and performance to suit any setting. That’s why AlphaTauri is Driven by Venture - the KOOV’s innovative features and nifty, packable design make it the perfect companion – an iconic garment which is waterproof, breathable and soft.

Discover our innovative seamless 3D knit technology with premium materials such as merino and cashmere blends. Free shipping.

TAUROBRAN® - an AlphaTauri technology enables you to stay stylish no matter what.

Working with designers from AlphaTauri, the main sponsor of the Scuderia AlphaTauri racing team, the Frenchman has created four sweaters infused with his personality and own unique style. Pierre Gasly slips on a sweater and steps out in Milan to enjoy an espresso, the sunshine, and his favourite views.