Creative Review
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How CALM moved away from mental health’s ‘sad lad’ image
Feb 25, 2022 · We went and made a set of 12-foot ears and stuck them on the side of a building on the Marylebone Road and said ‘grow a pair’.”. CALM – or, to give it the full name, Campaign Against Living Miserably – looks and sounds nothing like any other mental health charity, and that’s on purpose. The organisation has done everything from ...
How i-D influenced fashion photography - Creative Review
Nov 30, 2020 · As the iconic magazine turns 40, we examine how i-D’s embrace of subculture and the everyday reverberated across the fashion photography landscape. By Megan Williams 30/11/2020. Terry and Tricia Jones launched i-D in 1980 in the high tide of post-punk and new wave, and these countercultural roots imbued the magazine from the outset.
Inside the ambitious music videos for Jungle’s new album
Aug 13, 2021 · Inside the ambitious music videos for Jungle’s new album. Jungle are back with a bumper pack of dance-laden videos for their third album. The collective’s Josh Lloyd-Watson and co-director Charlie Di Placido explain the intensive process of making the choreographed one-shot videos, which were all filmed in just five days. Seven years ago ...
Top 20 slogans of all time - Creative Review
09: It is. Are you? – The Independent (1986) Arden/Mellors, Saatchi & Saatchi. In 1986, Paul Arden and Tim Mellors led the team at Saatchi & Saatchi responsible for creating the campaign for the first broadsheet newspaper launch in the UK for 112 years. The idea had come from a group of journalists, including founder Andreas Whittam-Smith ...
Remembering advertising legend George Lois - Creative Review
Nov 20, 2022 · Remembering George Lois. George Lois – legendary art director, ad man, and creative whirlwind – has died aged 91. In this interview from 2012, he reflected on his life and work, including creating the I Want My MTV slogan, and interactions with the likes of Bob Dylan and Muhammad Ali. Art director, graphic designer, and all-round ...
Does Burberry’s redesign signal a new chapter for ‘British’ …
Feb 9, 2023 · Burberry’s new brand campaign was the first glimpse of the house’s direction under his reign, with the redesign preceding his runway debut later this month. The new logo is a refresh of Burberry’s original symbol, known as the Equestrian Knight Design, which was adopted by the house after it won an open design competition circa 1901.
The power of a tagline: 20 years of Should’ve gone to Specsavers
Mar 9, 2022 · It’s hard to think of a brand copyline that works so hard, yet feels as effortless, as Should’ve gone to Specsavers. That single, seven-syllable line has long stretched beyond the sphere of tagline and into the realm of playful everyday vernacular (in the UK at least). While there are many other very famous brand copylines – Nike’s Just ...
Dove tackles self-esteem and heavily-edited selfies in latest …
Apr 23, 2021 · Unilever-owned Dove has renewed its fight against unrealistic beauty standards with a new campaign that highlights the damage caused by heavily-edited selfies on social media. At the heart of the campaign is a 60-second film directed by Benito Montorio, called Reverse Selfie. The brand says it’s a sequel to its hugely successful 2006 campaign ...
Lifting the lid on Pringles’ new rebrand - Creative Review
Sep 28, 2021 · Lifting the lid on Pringles’ new rebrand. Snack brand Pringles has revealed the first update to its mascot in 20 years. JKR creative director Della Lawrence takes us through the new branding, including Mr P’s widely discussed haircut. By Megan Williams 28/09/2021. Pringles has unveiled its first mascot update in 20 years as part of a global ...